Wednesday, September 28, 2011

The #Facebook Chart That Freaks #Google Out

From Evernote:

The #Facebook Chart That Freaks #Google Out

The overhaul Facebook rolled out last week is meant, first and foremost, to keep users sticking around. But, hyperbole aside, Facebook is already crushing the rest of the Web when it comes to stickiness.

Check out this engagement chart, courtesy of Citigroup’s Mark Mahaney. It’s a neat illustration of the Web 2.0 era, and does a nice job of explaining why Google is so freaked out about Facebook, and why AOL and Yahoo seem to be in eternal turnaround mode. (Note that just a couple of years ago, someone might have thought to include Myspace in here. Remember?)

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Monday, September 26, 2011

43% of #Twitter Users Access Twitter From a #Mobile Phone

From Evernote:

43% of #Twitter Users Access Twitter From a #Mobile Phone

The latest data on mobile phone usage is out, and the numbers show that mobile isn’t slowing down. And where inbound marketing is concerned, some of the key mobile data centers around how people are using their phones to access content and social media.

MarketingCharts’ mobile research has found that people are increasingly using their mobile phones to access content on browsers, apps, and social networks:

  • In March 2011, nearly 39% of US mobile subscribers were browsing the internet using their mobile device. That’s up by 2.2 percentage points from just 3 months prior.
  • Mobile apps are almost as popular as browsers; 37% of subscribers used downloaded apps.
  • Subscribers are also increasingly using social networks on their phones. In March, 27.3% indicated they used a social network on their mobile phone, up from 24.7% just 3 months prior.

The research also provided some fascinating data on people who are users of LinkedIn, Facebook, and Twitter. Although the vast majority of these people indicated they access these social networks on their desktop, they showed various rates of usage on their mobile phones.

  • 43% of Twitter users access their Twitter account via their mobile phone.
  • In contrast, Facebook had fewer users on mobile at 34%.
  • The lowest mobile usage was seen among LinkedIn users. Only 9% of LinkedIn users access the network on their mobile device.

These results show that, although the LinkedIn community isn’t accessing LinkedIn on their phones, the opposite is true for Twitter. Twitter users are using the network via mobile in huge numbers, and it’s likely this percentage will continue to grow.

Marketing Takeaway

Are you yet convinced that a mobile strategy should be part of your inbound marketing mix? With more and more of your target audience using mobile devices on a daily basis, you can’t afford not to incorporate mobile marketing into your strategy. Start by optimizing your website and emails for mobile devices. Then, consider other mobile tactics to leverage local search, location-based marketing, and the use of mobile applications.

Furthermore, the mobile Twitter data cited above specifically is great news for inbound marketers. It means that Twitter’s popularity on mobile makes it an excellent platform for sharing content and watching it quickly spread!

Posted by Melissa Miller on Fri, Sep 23, 2011 @ 12:00 PM

Friday, September 23, 2011

#Facebook Now Claims 350M Mobile Users, Says It’s Now Working With 475 #Mobile Operators

From Evernote:

#Facebook Now Claims 350M Mobile Users, Says It’s Now Working With 475 #Mobile Operators

At today’s F8 conference, Facebook detailed its massive reach into the mobile realm — announcing the social network now has over 350 million mobile users and is now working with over 475 mobile operators around the world to “deploy and promote Facebook mobile products.”

Here in the US most of us access Facebook via our Android or iOS devices, for example, but elsewhere around the world the company is working directly with mobile operators to make Facebook available on any device, whether it’s a smartphone or not.  In some cases, the operators themselves are even paying all the costs to make it happen.  It’s obvious that Facebook sees the future of its service on mobile devices, and it’s likely not via apps.

The so-called “Project Spartan” is a yet-to-be confirmed internal initiative with the goal of bringing Facebook to mobile devices via an HTML5 Web app in lieu of native mobile applications.  Not only does this approach remove the fragmentation and differing versions associated with having numerous mobile apps floating around, but also provides a much-needed bypass of all the app stores — namely Apple’s App Store and the Android Market.

#Facebook Now Claims 350M Mobile Users, Says It’s Now Working With 475 #Mobile Operators

From Evernote:

#Facebook Now Claims 350M Mobile Users, Says It’s Now Working With 475 #Mobile Operators

At today’s F8 conference, Facebook detailed its massive reach into the mobile realm — announcing the social network now has over 350 million mobile users and is now working with over 475 mobile operators around the world to “deploy and promote Facebook mobile products.”

Here in the US most of us access Facebook via our Android or iOS devices, for example, but elsewhere around the world the company is working directly with mobile operators to make Facebook available on any device, whether it’s a smartphone or not.  In some cases, the operators themselves are even paying all the costs to make it happen.  It’s obvious that Facebook sees the future of its service on mobile devices, and it’s likely not via apps.

The so-called “Project Spartan” is a yet-to-be confirmed internal initiative with the goal of bringing Facebook to mobile devices via an HTML5 Web app in lieu of native mobile applications.  Not only does this approach remove the fragmentation and differing versions associated with having numerous mobile apps floating around, but also provides a much-needed bypass of all the app stores — namely Apple’s App Store and the Android Market.

Thursday, September 22, 2011

#Vodafone merger will turn Greece into mobile phone duopoly

From Evernote:

#Vodafone merger will turn Greece into mobile phone duopoly

5:30AM BST 31 Aug 2011

Vodafone Greece and Wind Hellas have around 4m customers apiece, but Vodafone has around 30pc of the Greek market by revenue, compared to Wind’s 20pc. By combining, they would be roughly the same size as the country’s third operator, Cosmote Mobile, which is owned by OTE, Greece’s main fixed-line operator.

Under the terms of the deal, which has been agreed in principle, Vodafone would take a majority share and would be responsible for the day to day running of the new entity.

It is not known whether they would retain both brand names, or whether one would be subsumed by the other. No money would change hands.

However, a source said: “It would not necessarily be a merger of equal parts. Vodafone would be left to run things. There is still some detail we need to square but there is a willingness on both sides.”

The telecoms companies have already begun conversations with regulators, and are hopeful of winning approval for the duopoly because of the difficult economic conditions in Greece.

Vodafone’s service revenues in the country have declined by 19.4pc in the year to March 31, as widespread unemployment hit its lucrative contract customers. By contrast, Wind is focused on pay-as-you-go users.

“The deal would bring a two-player market into being but the question is, would all three players last anyway [without regulatory approval] given the way the country is going?” the source said. “This is about creating a business which can compete with a very dominant market leader.”

It comes just ahead of a mobile spectrum auction in Greece, meaning there is potential for another operator to enter the fray and restore it to a three player market.

Cosmote is well positioned to grow its share of the market. It has substantially more spectrum than Vodafone and Wind combined, and has launched a pilot scheme for a 4G service.

Analysts were broadly positive about the deal, saying a duopoly would help to stabilise Vodafone’s income in Greece, and that there was likely to be further consolidation in Europe.

Vodafone has previously said it wants to exit any territory where it does not have a significant share of the market, but has opted to sell stakes in every case except Australia, where it merged with Hutchinson.

#Apple Set to Explode With Two New #iPhones

From Evernote:

#Apple Set to Explode With Two New #iPhones

J.P. Morgan analyst Mark Moskowitz believes Apple’s plans to launch two new iPhones — the iPhone 5 and updated entry-level iPhone — in October will “likely drive quarterly shipments for the device higher.”

Moskowitz’s research revealed that the iPhone 5 will feature world phone (GSM and CDMA) capabilities to target Chinese carriers, and that the “iPhone 4-plus” (or iPhone 4S) will replace the iPhone 3GS as Apple’s lower-end offering. The introduction of an affordable iPhone, the iPhone 5, plus deals with Sprint, China and possibly T-Mobile should make investors very happy according to Moskowitz. He expects a “big “bang” as Apple plans to target the mid-range mobile market and new Chinese customers.

However, 9to5Mac said last week that while the iPhone 4-plus is flying off the production line, the iPhone 5 is facing production delays and may suffer shortages until 2012. While dedicated Apple fans wait for the iPhone 5, Apple seems to be focused on adding more people to its fan club by offering more affordable options like Sprint’s unlimited data service plans.

A Sprint Nextel sales associate told TUAW that they would be carrying the iPhone 4 in October and iPhone 5 in 2012. We originally thought the associate was wrong, but perhaps Apple is expecting delays, and won’t be able to supply all four major U.S. carriers with the next generation device right away. It looks like Apple is betting on the low-end iPhone 4 to nab new customers through Sprint and T-mobile.

Once again I remind you that this all is speculation right now. The T-Mobile rumors have been pretty quiet lately, and no one is even sure when Apple plans to makes its next announcement. Even Best Buy and Sprint, who are preparing for an iPhone launch in October, seem unsure of an actual release date.

[via Financial Post

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Why Have People Stopped Posting on #Google+?

From Evernote:

Why Have People Stopped Posting on #Google+?

So young, so promising. It was in its prime, and stood to reap the rewards of all of Facebook’s flaws—and in a weird twist, made Facebook copy Google+ for some of its newest “changes.”

But the fact of the matter is, public posts on Google+ have decreased 41 percent since the social networking service launched a few months ago. Even Larry Page, you know – Google’s CEO – last updated one month ago. And I thought something was wrong with me when I forced myself to post something on Google+ so my friends didn’t think I’d virtually disappeared.

So what’s going on, folks? Are we hopping off of the Google+ train, and calling it quits? Or is Larry Page having a secret company hangout with Sergey Brin that we’re not invited to, doing CEO-like secret stuff? A Google spokesman didn’t have much to say for Page’s recent lack of activity but did note that “…people are two to three times more likely to share content with one of their circles than to make a public post,” reports TechCrunch.

It could just be that the initial velvet-roped entrance was maybe too private, or people got past it and just realized the only people “hanging out” there were actually a bunch of geeky bloggers (like moi). Not that there’s anything wrong with that, but I don’t mind salivating over my neighbor’s cousin’s sun-kissed Fiji vacation on Facebook either.

But the question remains: Can Google+ appeal to the masses? Or will it be the service that ultimately made Facebook better, but is slowly fading into the abyss of the Internet? And more importantly, will anyone hang out with me? It’s getting a little lonely in here.

(This post republished from Techland.)

#Heroku Streamlines #Facebook #App Creation

From Evernote:

#Heroku Streamlines #Facebook #App Creation

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Heroku is claiming the fastest and easiest way to get a Facebook app up and running in the cloud. Yesterday the company announced a new feature for quickly creating a new app with Facebook Cloud Services integration.

Basically, all a developer has to do to spin up the app using Heroku’s Platform-as-a-Service (PaaS) is to select Heroku from the Cloud Services section. It’s not hard to pick Heroku out of the lineup – it’s the only provider offered on Facebook so far.

Heroku provides a template for whichever language developers choose (Node.js, PHP, Python or Ruby). The template app will have basic functions for accessing the Facebook API to get lists of users’ friends, photos, interests and other data. The advantage to using Heroku, of course, is that it removes a lot of the complexity of managing servers to run apps. Developers will, of course, want to check out Heroku pricing to see what it might cost as the app scales up.

Facebook/Heroku integration from heroku on Vimeo.

Note that this is not the first venture into Facebook application land for Heroku. The company has offered a Facebook App Package since November 2010. The Newness here is the simplification of creating the apps. Companies like Cardinal Blue and Warner Brothers have already been using Heroku to power their Facebook apps for some time.

 

#Posterous Spaces Lets You Choose Who To Share Content With Online

From Evernote:

#Posterous Spaces Lets You Choose Who To Share Content With Online

By Emma Hutchings on September 16, 2011

Posterous Spaces has recently been introduced, bringing a new service to the web, iPhone and Android that has intuitive privacy controls so you can share with whoever you want.

On Posterous Spaces you can create a public blog, a private place to share family photos or a group for your classmates to keep in touch. Once you’ve invited group members, they can contribute through your Space’s site, their mobile device or via email. You can create as many Spaces as you want and set them as private or public, then post photos, videos and text.

Posterous Spaces also lets you automatically broadcast your public posts on Facebook, Twitter, Flickr and YouTube, and follow friends to keep up-to-date with their posts. You can learn more about the new service in this video:

Introducing Posterous Spaces from Posterous on Vimeo.

#Freshlist #App Locates Nearest Shops Selling Fresh Produce

From Evernote:

#Freshlist #App Locates Nearest Shops Selling Fresh Produce

By Anna Brillon on September 17, 2011

An award-winning app recognized by the Cleanweb Hackathon transforms ordinary produce shops into a virtual marketplace. Named ‘Freshlist,’ this app created by Joshua Rosen and Hoa Hyun gives fruit and vegetable sellers an effective means of making sales. At the same time, Freshlist also helps buyers find what they’re looking for, at a location that is most convenient for them to access.

Here is a breakdown of how the app works: A vegetable vendor posts his inventory via SMS onto the Freshlist marketplace. A restaurateur who wants to make an order of onions types ‘list’ onto the app. Through GPS, the app lists down all the shops in the area that have the needed items in their inventory. When the buyer chooses the shop he wants to buy from, that vendor receives an SMS with the buyer’s contact details. The vendor then deletes the onions from his Freshlist inventory to keep it updated for future customers.

About the author of this article, Anna Brillon:

Proud to be a geek, this mommy enjoys all things tech-savvy and challenging. Her expertise is in science and technology, and she has been writing online since 2005. Based in the Philippines, she works in business development and management.

#Google+ Suddenly Looks Pretty Busy For A Ghost Town

From Evernote:

#Google+ Suddenly Looks Pretty Busy For A Ghost Town

Google+ has drifted a bit since those heady days in June when it first came into our lives. In the last month or so, there have been improvements around the margins — hi there, map snippets and mobile post resharing — but there hasn’t been much (besides each other) to keep users coming back to see what’s new.

On Monday, journalism professor Dan Reimold wrote a widely-circulated PBS MediaShift post citing fatigue with social media and calling Google+ “worse than a ghost town“:

Google+ is dead. At worst, in the coming months, it will literally fade away to nothing or exist as Internet plankton. At best, it will be to social networking what Microsoft’s Bing is to online search: perfectly adequate; fun to stumble onto once in awhile; and completely irrelevant to the mainstream web.

To be clear, I do not buy the beta argument anymore. G+ still being in beta is like Broadway’s “Spiderman: Turn Off the Dark” still being in previews. It has premiered. Months have passed. Audiences have tried it. Critics have weighed in. It is a show — just not a very entertaining one.

In order to keep users coming back, Google+ has to continue offering new experiences. If Google wants it to be more than a show, it has to show its value as a useful, dead-easy tool to collaborate and connect with other people. It doesn’t have to be Facebook, where users while away their time distracting themselves by clicking cows and updating databases.

As a communication application, Google+ can be a multimedia thunderbolt, as useful as Gmail or Maps. Instead of being annoyed by a coworker’s new email or phone call when mobile, you can do a quick hangout, have them show you exactly what they’re worried about, and solve their (or your) problem. There’s a genuine productivity upside to Google+ in a way that there never has been in Facebook or Twitter — which is what makes it still mystifying that the “open beta” is still closed to Google’s paying Apps customers. You know, the ones who most need a productivity and collaboration game-changer.

On the other hand, if Google+ is going to be a show, it has to be the best in town. It has to have better games than Facebook, better goof-off possibilities, more things that users want that Google may not necessarily know how to give them. In short, it needs third-party developers.

This is the significance of the new developer preview of the Google+ Hangouts API. Google can easily layer in its own products, like YouTube, Talk or Docs, and a simple paint program like Sketchpad. (By the way, Google SketchUp for G+ could be a lot of fun.)

To really milk the value out of Hangouts — and it’s clear three months into the field trial that Hangouts is Google+’s killer app — they have to offer even more than what Google can give. Real-time third-party web apps potentially open up the options box. On the Google+ Platform Blog, technical lead Richard Dunn explains how this will work:

Your app behaves like a normal web app, plus it can take part in the real-time conversation with new APIs like synchronization. Now you can create a “shared state” among all instances of your app so that all of your users can be instantly notified of changes made by anyone else. (This is how the YouTube player keeps videos in sync.) And we’ve added our first few multimedia APIs so you can, for example, mute the audio and video feeds of Hangout participants.

Some of the apps leveraging the Hangouts API will likely just lay over some basic software functionality for specific kinds of real-time chat. Dunn gives four examples of uses G+ users have already found for Hangouts: game shows, fantasy football drafts, guitar lessons and writers collaborating with one another. Specialized software to manage something like a fantasy draft is easy for a developer to do, but hard for users to manage themselves.

From that kind of entry-level application, you can imagine a variety of games, structured interactions and a range of other, increasingly sophisticated use cases as Google opens up more of the API. Users’ new ability, through Hangouts On Air, to broadcast these hangouts beyond the ten-person limit for participants creates an audience for these new experiences. “The future of communication is coming,” writes the New York Times’ Jenna Wortham on her Tumblr, “and it might look something like this.”

So in time, Google+ shakes off the dust and feels a lot less like a ghost town and a lot more like the future. That, at least — plus a slim feature differentiation from and advantage over Facebook, for however long they can maintain it — is what Google’s hoping for.

#Google +1 Button Coming to Web, #Mobile Display Ads

From Evernote:

#Google +1 Button Coming to Web, #Mobile Display Ads

Google Display Network advertisers will soon see the Google +1 button added to their web andmobile display ads. User photos and recommendations will now appear on the ads themselves; we’ve seen them on search results since earlier this summer.

Google plans to roll out the new feature in early October and will be releasing more information for users in the coming weeks.

What we know now is that +1s will appear at the bottom of display ads, showing users the profile photos of friends who have endorsed the ad. In the interest of privacy protection, only the additional number of other users who +1 the ad will show; you will not see images or names of people outside of your network. The +1 notifications will fade away after 10 seconds.

As it stands, the addition of the +1 button to display ads will be the default setting; advertisers can opt out by signing into their AdWords account.

The +1 button will work on the following types of ads:

  • Image
  • Animated GIF
  • Flash
  • Display Ad Builder ads
  • Select mobile inventory
  • DoubleClick Rich Media ads, on or off the Google Display Network

The display ad +1s will be integrated with search ads, search results, and websites, so that a single +1 will show on that content, regardless of where it is posted. What is unclear is how this could affect the longevity of ad campaigns and reliability of +1s as endorsements. Do +1s transfer to other ads for the same product, or to other products within a product line?

Since spammers game new Google features pretty much the second they’re released, another concern is whether +1s stick if an ad is completely modified. This could allow advertisers to change the product or service offered, with endorsements for an earlier product displayed on the new one.

“The +1 button, whether on search results, search ads, publisher content, or display ads, works at a URL level, and thus annotations show when that URL is used,” Google’s Jim Prosser explained to Search Engine Watch. “In the case of a GDN ad, the annotations are determined by what landing page the creative points to rather than the creative itself.”

We asked Google: if the content on that URL changed, are advertisers able to modify the ad to reflect new content, or if there was a limit, either a time limit or a percentage of modification allowed, to prevent users from manipulating the +1 in ads system by transferring endorsements to other products this way? Prosser would only repeat the initial explanation, reiterating that, “Again, it's tied to the landing page URL. Any ad that points to that URL can surface that annotation.”

This social component mirrors Facebook Sponsored Stories feature, but adds far more reach for marketers. A Nielsen study last year found that purchase intent increased four-fold when Facebook users were exposed to ads endorsed by friends.

80% of #Social Media Users Prefer #Facebook for Connecting With #Brands

From Evernote:

80% of #Social Media Users Prefer #Facebook for Connecting With #Brands

When communicating with your target audience, it’s important to understand where most people will see and hear your messages as well as where they want to see and hear them. As part of your targeting tactics, you should look beyond where your audience can hear from you and think more about how they prefer to interact with you. As an example, the majority of your target market may be on Twitter, but they may actually prefer to interact with you through Facebook. And if you know how your audience wants to communicate, you’ll be more successful engaging them in a two-way conversation.

This year Edison Research and Arbitron found that, according to US social network users who follow a company/brand in social media, 80% of respondents preferred to connect with brands through Facebook. This is a powerful statistic to consider when you’re creating your social media marketing strategy. Not only does Facebook attract the masses with over 750 million users, it is also how users want to connect with brands. As a marketer, you can be assured that you’ll reach a large and receptive audience through Facebook.

To ensure you’re getting the most out of your marketing on Facebook, follow these 3 steps to better leverage Facebook for business.

1. Share Your Content

Be active on Facebook by sharing various types of content to engage your audience in conversation. An easy way to share your content is to connect your blog with your Facebook account so new posts automatically publish to your Facebook page. When you do this, make sure you monitor the interaction with your fans. Don’t leave them hanging, and be sure to keep the conversation going and gather insights to understand what your fans want from you. This will help you decide which types of content your Facebook fans care about, and what to avoid.

2. Figure Out What Content Is Most Engaging

It’s easy to share your content through Facebook, but you should also be aware of what content is most successful for your business. Using Facebook Insights, Facebook’s internal analytics tool for pages, get a deeper look into the performance of your content. The Insights tool allows you to see your page interactions and monitors new and lifetime likes over time. It will also enable you to pinpoint which of your updates and posts perform well (and which don’t) so you can track trends and get a sense of the types of content you should post more of or avoid sharing in the future.

3. Segment (Then Target) Your Audience

On Facebook, you can now select which of your fans see specific types of content. When you create an update, you now have the ability to choose whether content should be public to all or viewable to only certain custom created groups. This is a great tool for marketers, because you can now create segments for your fans and then target them with relevant and personalized content, which research shows performs significantly better than content that isn’t personalized.

Posted by Alison Savery on Wed, Sep 21, 2011 @ 07:00 PM

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Wednesday, September 21, 2011

Direct Sellers: #Customer Service is Your #Brand

From Evernote:

Direct Sellers: #Customer Service is Your #Brand


By: on September 19th, 2011 at 1:30 pm

In Personal Branding

Many companies of today focus so much on the sales and advertising, and in marketing their brand that they forget one very important part of it – their customer service. And though these other things are extremely important, they should also make sure to pay attention to customer service, since this is what makes customers love them and the main reason for consumers to keep coming back for the same products and services.

Stand out

The competition nowadays is incredibly fierce. There are so many similar products and services in the market that it’s not enough to address people’s needs anymore. You really need to offer your consumers something different, something that makes your brand stand out among the rest. And giving excellent customer service can help you do that.

These days, customers are a lot smarter. They’re doing their research, reading reviews online, and asking other people’s opinion before making a purchase or utilizing a service. Negative reviews can impact your brand in a big way. They are a silent killer, since a customer won’t tell you, “I decided not to stay at your hotel because I read a bad review,” – they just simply won’t return, so you end up losing business.

The more people who read these negative reviews, the more impact it has on your brand. And this is why you can’t ignore them – you have to address them, and you have to counter them.

One of the things you can do is to empower your brand advocates. By asking them to review your company, you can definitely change how the world perceives your brand. These are the people who love your brand, who support your brand fully, and who are willing to go the extra mile for it.

You see, your brand constantly evolves, and most of the time, you don’t control it. Your customers do, as well as your employees.  The people that represent your brand to the consumers are the face of your business. Offer excellent products that they can be proud to sell, and instill the importance of exceptional customer service.

It is your responsibility to make it easy for your representatives by giving them all the tools and tips that they need for their operations to flourish. When you make it lucrative and fun for them, then that’s where your brand gains the most.

Most purchases are still driven by word of mouth marketing, which is why direct selling remains a popular way of getting your brand out there. It’s because people buy from people they trust, and typically, direct sellers sell the products to people they know, people they have established a relationship with.

So don’t ignore your company’s customer service. If you want to do some budget cuts, this is not where you want to do it. For your consumers, and the representatives who get your products to them, you have to provide a wonderful customer service experience, so that they keep coming back for more.

Remember, your customer service is an important part of your brand. So it shouldn’t be taken lightly, as it can impact your brand in more ways than you can ever imagine.

Author:

Maria Elena Duron, is managing editor of the Personal Branding Blog and is also the CEO (chief engagement officer) of buzz2bucks.com a word of mouth marketing firm. She helps create connection, credibility, community and cha-ching through mobile marketing and social commerce around your brand. She is co-founder of #brandchat - a weekly twitter chat focused on every aspect of branding.

How to Leverage the #Marketing Potential of Events; free #ebook

From Evernote:

How to Leverage the #Marketing Potential of Events; free #ebook

Don’t Do Events for the Wrong Reason

Don’t just do events and tradeshows because you did it last year, or because it is expected in your industry, says David. Consider whether it makes sense to organize this type of event. How are you going to measure success? Is that directly related to your business goals?

Bridge Offline & Online Marketing

It often makes sense to speak at an event or simply attend one and meet people. In either case, “always tie it back to your online presence,” advises David. Have something to point people to if they visit your tradeshow booth or hear you speak. For example, try to engage them with your blog, new ebook, a cool video or infographic—something that you have published and that will appeal to the new connection you make.

“Whenever you can tie your offline marketing efforts to something online, you are bound to get more people engaged with you, and it’s much easier for people to share that information,” says David.

Free Ebook: Fascinating Event Marketing Stats

Posted by Magdalena Georgieva on Mon, Sep 19, 2011 @ 05:23 PM

Monday, September 19, 2011

Vodafone merger will turn Greece into mobile phone duopoly

From Evernote:

Vodafone merger will turn Greece into mobile phone duopoly

5:30AM BST 31 Aug 2011

Vodafone Greece and Wind Hellas have around 4m customers apiece, but Vodafone has around 30pc of the Greek market by revenue, compared to Wind’s 20pc. By combining, they would be roughly the same size as the country’s third operator, Cosmote Mobile, which is owned by OTE, Greece’s main fixed-line operator.

Under the terms of the deal, which has been agreed in principle, Vodafone would take a majority share and would be responsible for the day to day running of the new entity.

It is not known whether they would retain both brand names, or whether one would be subsumed by the other. No money would change hands.

However, a source said: “It would not necessarily be a merger of equal parts. Vodafone would be left to run things. There is still some detail we need to square but there is a willingness on both sides.”

The telecoms companies have already begun conversations with regulators, and are hopeful of winning approval for the duopoly because of the difficult economic conditions in Greece.

Vodafone’s service revenues in the country have declined by 19.4pc in the year to March 31, as widespread unemployment hit its lucrative contract customers. By contrast, Wind is focused on pay-as-you-go users.

“The deal would bring a two-player market into being but the question is, would all three players last anyway [without regulatory approval] given the way the country is going?” the source said. “This is about creating a business which can compete with a very dominant market leader.”

It comes just ahead of a mobile spectrum auction in Greece, meaning there is potential for another operator to enter the fray and restore it to a three player market.

Cosmote is well positioned to grow its share of the market. It has substantially more spectrum than Vodafone and Wind combined, and has launched a pilot scheme for a 4G service.

Analysts were broadly positive about the deal, saying a duopoly would help to stabilise Vodafone’s income in Greece, and that there was likely to be further consolidation in Europe.

Vodafone has previously said it wants to exit any territory where it does not have a significant share of the market, but has opted to sell stakes in every case except Australia, where it merged with Hutchinson.

Wednesday, September 14, 2011

3 Creative Ways to Spread Content to People On the Go.

From Evernote:

3 Creative Ways to Spread Content to People On the Go.

A couple of weeks ago at Dreamforce, HubSpot made quite the impression. We dressed in bright orange track suits, handed out thousands of unicorns, and performed individual website consultations for people using Website Grader. But at a conference with 42,000 attendees, it takes more than a great marketing strategy to reach people and make an impression. You have to provide ways to get them the information you want them to receive.

Here are three creative ways to get content in front of your audience when they’re on the go.

1. Use QR Codes

QR codes are becoming more and more popular, especially at conferences. Because they have an element of mystery to them, people just can’t resist whipping out their phones or iPads to scan a QR code and figure out where it leads. At Dreamforce, our presentations, signs, handouts, and even stuffed unicorns had QR codes that sent people to a landing page that provided information about our presence at the event as well as the opportunity to download some of our content; in this case, it was our new Marketing Fact vs. Fantasy ebook. Instead of making attendees ask where to find one of our presentations or booth locations, they could scan the QR code and immediately access the information whenever they needed it.

2. Create Foursquare Locations

The expo floor at Dreamforce was huge. There were thousands of people and hundreds of companies scrambling to get every passerby’s attention. So how do your customers find you? How do the people who are really interested in your product or service locate you? Foursquare locations for our booths provided that information. By naming our location “HubSpot at Dreamforce” and including the location of our booths, anyone could easily find where we were located.

3. Spread Content on Twitter

Every presentation we had at Dreamforce had a hashtag to go with it. If you wanted to follow CEO Brian Halligan’s presentation, you knew to follow #KillingIt. If you wanted to follow CMO Mike Volpe’s presentation, you knew to follow #DeathbyMA. We also constantly tweeted updates from @HubSpot and @HubSpotUnicorn. These tweets informed everyone where to find HubSpot sessions, linked to blog posts that were being written live at Dreamforce, and even spurted out snippets of marketing facts and fantasies from the ebook we were promoting.

Marketing Takeaway

All of these strategies provided content to your audience in an easy and accessible way. People must be able to access a lot of information quickly when they’re on the go. Don’t make your audience work hard to get that information, especially at conferences and trade shows where there is often an overload of content. Standing out and providing a simple, straightforward message can do wonders when competing against millions of other messages.


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Essential Guide to Writing and Launching Ebooks That Generate Leads

From Evernote:

Essential Guide to Writing and Launching Ebooks That Generate Leads

On this blog and in much of our other content, we regularly discuss the importance of downloadable content offers to inbound marketing. This is content that is primarily used for lead generation — premium content that is only available to your prospects if they complete a lead generation form. It can come in various formats, such as a live or archived webinar, a whitepaper, a slide deck, etc.

One of the most valuable and effective offers you can create is an educational ebook. It can be a great call-to-action in blog posts for people craving more information on a topic, and it can also serve as the basis for a successful email send. Yet, while we talk about the importance of creating ebooks all the time, we realized we don’t have the content to guide you through the creation and launch of ebooks themselves.

So yes, you read the title of this blog post correctly. We’re literally talking about an ebook about ebooks, which is why today we released our newest one, The Essential Guide to Writing and Launching Ebooks That Generate Leads.

To many, the idea of writing anything longer than a 600-word blog post can seem daunting. But if you hit on the right topic at the right time, you can greatly increase the quantity and quality of leads the leads you generate.

Our new ebook will take you through the entire ebook writing and launching process step-by-step, from writing the opening sentence to the creating final call-to-action. More specifically, you’ll learn about:

  • Setting the right goals
  • Choosing effective topics and titles
  • Design and layout best practices
  • Creating calls-to-action and social sharing links
  • Editing and proofreading
  • Setting up successful landing pages
  • Marketing your ebook
  • Repurposing ebook content

Don’t let intimidation stop you from leveraging this powerful type of lead gen content in your marketing. Download our new ebook today to learn how to create and promote ebooks, and then get writing!

Posted by Pamela Vaughan on Mon, Sep 12, 2011 @ 02:00 PM

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Tuesday, September 13, 2011

Orb Live brings free Hulu content to Android

From Evernote:

Orb Live brings free Hulu content to Android

Android users can now watch all the free content from Hulu.com on their mobile phone, thanks to the new ORB Live app from Orb Networks. The app, which was previously only available on iOS devices, offers streaming to both 3G and WiFi-connected devices. In addition to Hulu, it also serves up content from Netflix, YouTube, ESPN3 and other online services.

The concept of Orb Live is simple, but controversial: The app doesn’t get its content straight from Hulu and other distributors but from a user’s home computer, where software transcodes streams, pretending that a user accesses the site with a regular desktop browser. That’s particularly dicey in the case of Hulu, which makes users pay for its Hulu Plus subscription service if they want to watch videos on anything but a laptop or desktop computer. Orb Live users don’t need to pay anything to access Hulu’s content, save for a one-time $10 fee for the app.

Of course, there’s also a content disparity: Hulu Plus offers access to full seasons of a number of shows, whereas the free Hulu service generally only lets viewers catch up on the last three episodes. And Hulu Plus subscribers can access Fox content the day after it airs, but Hulu makes non-paying users wait an additional seven days. Orb Live takes this into account by offering users a chance to sign in to their Hulu Plus accounts, thereby giving them access to the best of both worlds.

So how well does it work? I’ve had a chance to play a little bit with Orb Live and tried it with both a HTC MyTouch Slide 3G as well as a HTV EVO 4G. The MyTouch had some notable playback issues, with videos looking pretty jerky even when streamed via WiFi. The EVO 4G, on the other hand, showed fairly smooth streams, making for a much more pleasant experience. I asked Orb Networks about the hardware requirements on the handset side, but all the company could tell me was that anything above Android 1.6 should work. Judging from my experience, a faster handset processor doesn’t exactly hurt either.

Orb has been around for some time, offering transcoding and media center solutions for game consoles and other living room devices. The company has stepped up its game in recent months and not only released its own line of Orb video player hardware, but also a $20 Blu-ray disc that brings Hulu, Netflix and ESPN3 content to any Internet-connected Blu-ray player.

Its foray into the mobile space puts more pressure on premium content providers to extend their support for Android handsets. Hulu Plus is currently only available on about a dozen devices, and Netflix only last week opened the floodgates to support all devices with Android 2.2 and higher.

The one thing consumers should keep in mind when using an app like this one is that video can consume quite a bit of bandwidth. And in the age of metered mobile bandwidth, watching all those streams while on the go can quickly get very expensive. (For more on the future of mobile video, make sure to check our Mobilize Conference on 09/26 and 09/27 in San Francisco).

Monday, September 12, 2011

Cloudcomputing for real now?

From Evernote:

Cloudcomputing for real now?

Cloudcomputing has been around now for several years, most of the times as a 'cloudy' buzz. Google, Apple and many others have been pioneering, starting off as simple hosting solutions like webmail, documents and music file hosting it has moved into serious business.

New services like Evernote, Dropbox and Spotify have proven that cloudcomputing is there to stay. It's incredibly easy to use, delvers high quality services and is available anywhere in the world and better than any other desktop application i have worked with.

Visiting the dreamforce event in San Francisco early September, an event organized by the most innovative company Salesforce.com according to Forbes, it became clear that it's even better than i thought; companies can now finally bring any part of the business activities in the Cloud.

Salesforce.com has achieved the almost unimaginable; a truly open and transparant platform where any party can create great services on any availbale API. Burberry, Walt Disney and Warner Bros are showing others the way to go; from Marketing all the way up to Customer Services, end 2 end Digital in the Cloud. Including Social Media integration.

All great news of course, is there anything that stops us from migrating? Yes there is. In countries with limited Internet Access you will experience difficulties when working Mobile. Furthermore, large enterprises with investments of millions in traditional applications have to consider a smooth migration or a serious instant write off on capitalized investments.

In any case, the coming five years are for any business that wants to invest as user in Cloud computing and for all other companies that can create and build new services. Large enterprises will need System Integrators to create a new IT strategy and a smooth roll out.

It's evident, if you don' t starting working on it now, you will certainly loose from competitors that do move. And if you work for tradional companies like Oracle, SAP or HP, move like lighting to the Cloud or apply for a job at Salesforce.com.

Social Network Developments: This Week in Social Media.

From Evernote:

.Social Network Developments: This Week in Social Media.

Welcome to our weekly edition of what’s hot in social media news. To help you stay up-to-date with social media, here are some of the news items that caught our attention.

What’s New This Week?

Google Offers Arrives in Five More Cities:  Google Offers is now in beta in Austin, Boston, D.C., Denver and Seattle.  This is in addition to Portland, the Bay Area and New York City, which launched this summer. Find out about Offers here.

Facebook Doubles First-Half Revenue:  “Facebook’s revenue doubled to $1.6 billion in 2011′s first half, a source with knowledge of its financials told Reuters, underscoring its appeal to advertisers while it grapples with intensifying competition from the likes of Google Inc.” - Reuters.

LinkedIn Profiles Now Include Volunteer Experience & Causes: In the new “Volunteer Experience & Causes” field, LinkedIn members can add volunteer positions, causes they care about and organizations they support.

Add these extra-professional activities to your LinkedIn profile.

100 Million People Have Klout: Klout reaches a milestone in providing Klout scores for over 100 million people. “There are 100 million voices effectively leveraging the social web to share their opinions, hopes and dreams and shaping the decisions of the billions of people now listening to them.”

100 million people now have Klout scores.

WordPress.com Revamps Comments Section: A new Stats Comments panel is now available for all WordPress.com blogs. There are also two new apps available: Feedfabrik and Empire Avenue. Find out more about the apps here.

“The new Comments panel in your WordPress Site Stats provides three tabs: Top Commenters, Most Commented and a Summary of comments on your blog.”


"Burberry uses salesforce.com to create the ultimate Social Enterprise"

From Evernote:

Openbizz2010 sent you a video: "Burberry uses salesforce.com to create the ultimate Social Enterprise"

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Openbizz2010 has shared a video with you on YouTube:

Burberry CEO Angela Ahrendts is creating the ultimate Social Enterprise using salesforce.com, incorporating social and mobile elements across the entire organization, and connecting with their employees and customers in a whole new way.

© 2011 YouTube, LLC
901 Cherry Ave, San Bruno, CA 94066

"NBCUniversal uses salesforce.com to build a Social Enterprise"

From Evernote:

Openbizz2010 sent you a video: "NBCUniversal uses salesforce.com to build a Social Enterprise"

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Openbizz2010 has shared a video with you on YouTube:

NBCUniversal connects its employees across 20+ media properties using salesforce.com to build its Social Enterprise.

© 2011 YouTube, LLC
901 Cherry Ave, San Bruno, CA 94066

Friday, September 9, 2011

Innovation starts at the Top, says HBR study.

From Evernote:

Innovation starts at the Top, says HBR study.

Clipped from: http://inventionmachine.com/the-Sustainable-Innovation-Blog/bid/71924/Innovation-Starts-at-the-Top-says-HBR-Study

Last month, Forbes published a list of the world's most innovative companies, developed by HOLT, a division of Credit Suisse, with companies ranked by innovation premium.  While some question the methodology behind the innovation premium ranking, everyone recognizes that some companies are simply better than others when it comes to innovation. The question is: why?

A recently published 8-year study by Clayton Christensen, a Harvard Business School Professor and disruptive innovation guru, Jeff Dyer, a professor at Brigham Young University and Hal Gregersen, a professor of leadership at INSEAD, looks at why some companies have a higher innovation premium while others do not.

innovation DNAThe study and its insights (which have been packaged in a newly released book, The Innovator's DNA) look at how successful innovation companies exploit new ideas, products and services to produce dynamic and lucrative new businesses. The book identifies the five skill sets that separate innovation leaders from the middle-of-the-pack:

  • Associating—drawing connections between questions, problems, or ideas from unrelated fields
  • Questioning—posing queries that challenge common wisdom
  • Observing—scrutinizing the behavior of customers, suppliers, and competitors to identify new ways of doing things
  • Networking—meeting people with different ideas and perspectives
  • Experimenting—constructing interactive experiences and provoking unorthodox responses to see what insights emerge

A key finding of the study, which surveyed more than 5,000 executives and entrepreneurs is that:

"Top executives who value innovation need to point their fingers not at others but themselves. They must lead the innovation charge by understanding how innovation works, improving their own discovery skills, and sharpening their ability to foster the innovation of others. Moreover, they must actively populate their organizations with enough discovery-driven innovators to make innovation a team game that translates into tangible and sustainable innovation premiums."

So what do you think?  Does a CEO need to be personally innovative – to have innovation in their DNA - in order to drive their organization to innovation greatness?  Or do they merely need to facilitate innovation?

The point is debatable, but most would agree that commitment to innovation must go beyond lip service. Yes, CEOs need to create a culture and environment where innovators can leverage their personal innovation strengths to solve problems. But CEOs must go further: engineers, scientists, researchers and all constituents of the product development process must be given the tools and knowledge they need in order to analyze markets and opportunities, speed problem solving and generate optimal ideas. 

How is your organization leveraging knowledge, experience and expertise to boost its innovation premium?