Sunday, November 6, 2011

5 Shortcuts for Creating Remarkable #Content

From Evernote:

5 Shortcuts for Creating Remarkable #Content

As inbound marketers, we are constantly producing new content to engage and entertain our followers. From blog posts to videos to status updates, we marketers must make sure we’re creating fresh content on a regular basis. And as you likely know, creating content that is remarkable can take hours of thinking, writing, and editing. So how can you save some time in this whole content creation process? Here are 5 great shortcuts to produce remarkable content in a more efficient manner.

1. Keep Up With Your RSS Feed

While perusing your RSS feed, you will likely come across a lot of other relevant information that may inspire an idea for your own blog post or other content. Write down your content ideas as you scan the articles in your RSS reader. It can save you a lot of time up-front coming up with ideas and developing them. As marketers, we must constantly stay up-to-date on industry news, trends, and information anyway; getting into the habit of taking notes while you do so will only save you time in the future. The next time you have blogger’s block, refer to your list of content ideas, and pick one to write about.

2. Outline Your Ideas

Even before you start writing your blog article or ebook, outline how you want to lay it out. Gather the content and data you want to include, and organize it into sections within your outline. Completing that before you start writing will allow you to quickly turn the outline into sentences and paragraphs. You may think that creating the outline will take more time, but organizing your ideas in a logical way in the beginning will likely make the project easier to tackle and save you some time in the long run.

3. Put it Aside and Return to it Later

Sometimes, writing a piece of content all in one sitting can be extremely difficult, especially if it’s a more in-depth project or a longer form piece of content like a webinar deck, an ebook, a video, or a slideshow. In fact, sometimes even something as short as a 500-word blog post can be a challenge. When you get stuck, put the piece of content aside and re-evaluate it the next day. Stepping away from your content and taking a break can enable you to come up with fresh ideas, which can make the content more remarkable as a result. Don’t force yourself to crank it out all at once. Instead of sitting for an hour with writer’s block, taking breaks to edit and complete the post will save a lot of time — and sanity — overall.

4. Learn Keyboard Shortcuts

This many seem like an insignificant one in the grand scheme of content creation, but learning shortcuts on your keyboard can save you more time than you might think. Being able to unplug your mouse and maneuver your computer with just your keyboard will end up helping you complete all your tasks and gather information for your content much faster. For Mac users, downloading Jumpcut to use as your clipboard for anything you have copied or cut from a document will save a lot of time. Even Google has its own list of shortcuts for Gmail to help users save time.

5. Maintain a Backlog of Ideas for Content

Great ideas for content will come to you sporadically, usually when you’re not even trying to come up with them. You may be out with friends, on vacation, brushing your teeth, or lying in bed about to fall asleep. Like you did with your RSS feed, keep track of all the great ideas you come up with at odd moments, and when you are ready to sit down and write your blog post or produce your next viral video, check the list for ideas. Bloggers usually find that, in the moment, it can be tough to come up with a new content idea on the spot. In fact, one of the most common complaints for blogging and content creation we hear from marketers is the time it takes just to come up with great topics and ideas in the first place. That’s why keeping a backlog will save you loads of time.


#Nokia trials free #wi-fi hotspots across London

From Evernote:

#Nokia trials free #wi-fi hotspots across London

Clipped from:


Wi-fi payphones: Nokia is trialling 26 free wi-fi hotspots in LondonPhoto: Spectrum Interactive

Nokia has launched a two-month trial of a network of free wi-fi hotspots in London, with plans to roll out the hotspots across the capital early next year.

The trial will run from today until the end of 2011 and is being conducted in partnership with wi-fi company Spectrum Interactive. There are 26 hotspots involved in the pilot, all sited in the company's street payphones.

All 26 trial sites are located north of the river in central London, with hotspots in payphones at Oxford Street, Tottenham Court Road, Bloomsbury, South Kensington, Knightbridge, Mayfair, Lancaster Gate, Bayswater, Westminster, Sloane Square, Marylebone and Victoria. Trial locations were selected for being "high footfall" areas, the two companies said.

The trial supports access speeds of up to 20Mbps but users will be limited to 1Mbps to ensure a good service for all those using the service, the companies said.

The range of the wi-fi hotspots is likely to vary at different locations but Simon Alberga, executive chairman at Spectrum Interactive, said a rough range is 50 to 100 metres in either direction.

According to Alberga there is a movement in the UK towards wi-fi that is free at the point of use in locations where people do not remain for a long time, such as cafes and restaurants, with the wi-fi paid for by sponsorship and advertising rather than consumers.

There is no registration required to get online via the Nokia hotspots, although there is one T&Cs screen to click on on first use. After that, the network remembers the user and does not require additional clicks to use the network. Use of the hotspots is not restricted to Nokia devices: any wi-fi-enabled device will be able to get online for free.

Nokia said it will be collecting usage, but not personal, data from users of the network - specifically browser type, time of connection and data volume - to try to understand issues such as how long people spend online, how many people are using the hotspots and the types of devices logging on.

The company said it wants to analyse browsing behaviour and demand for free wi-fi access to help it determine the amount of bandwidth required to meet demand and the best locations for future hotspots.

Users of Nokia Maps will be able to locate hotspots via the mapping service.


Thursday, November 3, 2011

#Escort marries #social networking and #radar detection with #Android #iPhone app

From Evernote:

#Escort marries #social networking and #radar detection with #Android #iPhone app

Now we’re not suggesting that you’re a lawbreaker, but if you’re a social networker and you’d like to know where speedtraps are – for no reason at all – then Escort might be able to help. Makers of the Passport line of detectors, Escort has started a mobile app-supported network called Escort Live that features Bluetooth notifications. When an Escort detector using a special Bluetooth-enabled cord – called SmartCord Live – registers a trap, it sends that info to the cloud, which then forwards that location to your smartphone to warn you of the trap if you’re about to be in range. It can also identify red light cameras and other types of road surveillance systems.

The app works with certain Apple iPhone and Android handsets, and a subscription to the service through 2012 costs $79.95. That strikes us as rather pricy, but we suppose it’s cheaper than a speeding ticket. Check out a video of it in action after the jump.

Show full PR text
ESCORT Introduces the Ultimate Real-time Ticket Protection Network - ESCORT LIVE™

ESCORT Inc today announced the introduction of ESCORT Live™, the ultimate real-time ticket protection network. ESCORT Live™ is the social network for the road where drivers share live alerts with other drivers so everyone in the network can drive smarter. West Chester, OH October 24, 2011 — ESCORT Inc ( today announced the introduction of ESCORT Live™, the ultimate real-time ticket protection network. ESCORT Live™ is the social network for the road where drivers share live alerts with other drivers so everyone in the network can drive smarter. ESCORT Live™, now available directly from ESCORT, uses Bluetooth technology embedded in SmartCord Live™ cords and a unique app for the driver’s smartphone. When alerts are detected, they are transmitted to the ESCORT Live™ “cloud” and then broadcast across the ESCORT Live™ network, notifying drivers of potential ticket threats. In addition to these live alerts, ESCORT’s industry leading Defender® database of fixed position cameras and speed traps is also provided. “ESCORT can provide the most advanced radar and laser defense on the market by utilizing the power of real-time, cloud-based sharing among drivers,” ESCORT President and CEO John Larson says. “ESCORT Live is the social network for the road so you can know sooner, react faster and Drive Smarter.” The key to ESCORT Live™ is real-time national reach and scale. Currently there are more than a million compatible ESCORT or BELTRONICS radar detectors on the road in the United States. Multiply this data gathering and sharing process by millions of miles and driving hours and the result is a nation of protected ESCORT Live™ drivers. Here’s how it works: Imagine departing for the morning commute. Your neighbor’s ESCORT radar detector encounters a laser gun; that alert information is relayed immediately to the ESCORT Live™ network as a confirmed “laser detected” threat. Later, as you head in the same direction, even when you are miles away from the waiting laser gun, your smartphone equipped with the ESCORT Live™ app displays a red “laser spotted” alert before you are in range. ESCORT Live™ alerts are displayed with band, signal strength and frequency. Events spotted previously in the network are indicated by an “approaching live alert” message with directional location arrow and distance-to-arrive to the alert source. Alerts appear at their coordinate location and are marked with an intuitive “heat map” decaying icon that changes color and transparency based on alert relevance. The ESCORT Live app provides the latest available information on speed cameras, speed traps and speed limit data. Important driving data is displayed for compass heading, vehicle speed and over-speed alerts. Users are automatically updated with the latest detector software to optimize performance and eliminate false alerts. The app features map and dashboard views with multiple alert settings based on user preference. “Following an ESCORT Live driver yields excellent information about what lies ahead because the first vehicle’s alerts are seamlessly transmitted to other cars equipped with the ESCORT Live™ app,” Larson says. “ESCORT Live is about drivers helping drivers in the ultimate live alert network.” ESCORT Live™ is available for select model iPhones and Android-equipped smart phones. Current ESCORT owners with compatible detectors can purchase the SmartCord Live power cord, smart phone app and ESCORT Live™ subscription through 2012 for a special introductory price of $79.95. For a limited time, customers can also purchase the ultimate live ticket protection package which includes a new ESCORT radar detector equipped with ESCORT Live™ through 2012 for a $100 savings. “Our radar detector products have always provided drivers with the highest level of ticket protection in the marketplace,” Larson says. “Now, with ESCORT Live™, ESCORT drivers don’t need to be in the range of the threat, they just need to be in the network!” Get more details on the revolutionary ESCORT Live™ network at or call 800-433-3487.

About ESCORT Inc. ESCORT Inc. is the leading manufacturer of high-performance radar and laser detectors, Guardian Alert reverse obstacle detection systems, Entourage GPS enabled navigation and tracking products and other Drive Smarter products. ESCORT manufactures products under the ESCORT, PASSPORT, REDLINE, SOLO, Vector and BELTRONICS brands. The company is headquartered in West Chester, Ohio with its principal manufacturing facility located in Mississauga, Ontario, Canada.

Facts on radar detectors and speeding tickets: - Radar detectors are legal in 49 states (only Virginia and Washington, DC prohibit their use)
- According to ESCORT, more than 50 million drivers receive a speeding ticket in the United States each year - about one in every four drivers
- According to the average speeding ticket costs $150.00 and the average insurance premium increases $900 over the course of three years